Advanced Analytics for Wildfire Preparedness

Willow Labs is a full-service geospatial analytics firm dedicated to providing unique insights through advanced spatial analysis, innovative modeling, and compelling data visualization.

Accelerating Problems

Innovative Solutions

  • Fire Behavior and Trajectory Modeling

    Detailed wildfire behavior modeling predicts where, when, and how wildfires will impact communities helping promote community safety and identify mitigation opportunities.

  • Return-on-Investment Analysis

    Unique algorithms quantify the efficiency of risk mitigation projects in promoting community safety, identify candidates for additional investment, and evaluate modes of exposure.

  • Home Hardening and Defensible Space Assessment

    Data-driven assessment of risk factors on private parcels reveals unique and actionable patterns of vulnerability at the structure and neighborhood scales that can guide public education and risk abatement campaigns.

Today’s wildfire preparedness professionals lack access to science-based tools and quantitative resources to help them plan, evaluate, and communicate the impact of home-hardening campaigns, defensible space programs, and landscape-level fuel reduction projects.

Willow is dedicated to creating tailored geospatial solutions that promote wildfire risk reduction and improve community safety.

Trusted By:

Marin Wildfire Prevention Authority

Scott Farley

Founder and Principal Consultant

Scott is an experienced wildfire modeler and data scientist with over ten years of experience. As a former wildland firefighter with the U.S. Forest Service and software engineer with Mapbox, Scott brings practical wildfire experience, high-quality software development skills, and advanced geospatial analysis expertise together to solve complex problems in the wildfire domain. He holds a Masters of Science in Geographic Information Science from the University of Wisconsin and Bachelors in Geography from the University of California, Berkeley.